Smartphone Usage among Mobile Users Reaches 64%

The SmartJump project has quickly increased the number of smartphone and tablet users during the last years.

In the beginning of November 2016, 64% of Telia mobile customers used at least one smart device, while in January the number was 54%. In 2014, when the SmartJump project was launched, only 39% of mobile customers used smart devices.

Statistics from recent years show that consumers prefer smart devices with bigger screens (4.5’’ and above). This is a sign that people increasingly prefer to view media content and entertainment on handheld devices. At the same time, the average smart device price has constantly increased, and this shows that consumers value price-quality ratio of the device more and more.

Apple leads the list of mobile phone models most used in Telia’s network by taking the first five spots. TOP 15 includes five different manufacturers: Apple, Huawei, Nokia, Sony, and Samsung.

Most popular mobile phones in Telia’s network:

  1. Apple iPhone 5S
  2. Apple iPhone 6
  3. Apple iPhone 6S
  4. Apple iPhone 4S
  5. Apple iPhone 5
  6. Huawei P8 Lite
  7. Nokia 206
  8. Apple iPhone SE
  9. Sony Xperia Z1 Compact
  10. Samsung Galaxy J5
  11. Samsung Galaxy S4 Mini
  12. Samsung Galaxy Core Prime
  13. Nokia C2-01
  14. Samsung Galaxy S6
  15. Huawei Y5

The aim of the Telia’s SmartJump project is to increase digital awareness and encourage usage of smart devices in order make our daily work and private lives more simple and convenient.


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