image

Advertisements

We can offer you a variety of advertising solutions meant to organize campaigns for big audiences or a very specific small target group.


Neti.ee

A catalog and search engine of Estonian web pages and contact information visited by 700,000 web browsers a week. (TNS Emor Metrix)

Price list and examples

The technical requirements and terms and conditions for ads

Terms & conditions

NETI (www.neti.ee) price list from 01.01.2011.

An advertisement order takes effect after a written confirmation from Telia AS.

Types of ads (link to the example) Measurements Position Price Contacts (number of ad impressions) CPM (cost per impression) (price per 1,000 impressions) Which files can be shown Technical restrictions
Front page hockeystick banner 1200x500 px Front page Ask for an offer As requested 14 GIF, JPG, PNG HTML5 cannot be used
Subpage hockeystick banner 1200x500 px Topic sections Ask for an offer As requested 14 GIF, JPG, PNG HTML5 cannot be used
Splash banner 250 px - 150 px Front page Ask for an offer As requested 20 GIF, JPG, PNG HTML5 cannot be used
Header banner 995x150 px Included in all the pages 1 workday 1925 €
1 off day 962 €
250 000
125 000
7,7 GIF, JPG, PNG, HTML5 It is also possible to show video ads in MP4 format
Header banner 995x200 px Included in all the pages 1 workday 2400 €
1 off day 1200 €
250 000
125 000
9,6 GIF, JPG, PNG, HTML5 It is also possible to show video ads in MP4 format
Header banner väike 728x90 px Topic sections Vastavalt sihitud reklaami hinnakirjale     GIF, JPG, PNG, HTML5  
Front page footer banner 995x100 px Front page 1 workday 1300 €
1 off day 650 €
250 000
125 000
5,2 GIF, JPG, PNG, HTML5  
Front page footer banner (avanev) 995x100 px +
200 px
Front page 1 workday 1630 €
1 puhkepäev 815 €

250 000
125 000
6,5 GIF, JPG, PNG HTML5 cannot be used
Multi banner on the front page three squares (logo 100x100 px + text) Front page 1 day 250 €
1 week 1250 €
125 000
750 000
  Logo: GIF, JPG, PNG  
Skyscraper banner 300x600 px Topic sections 1 workday 1100 €
1 off day 550 €
270 000
135 000
4,1 GIF, JPG, PNG, HTML5 It is also possible to show video ads in MP4 format
Opening skyscraper banner 300x600 px +
300x600 px
Topic sections 1 workday 1650 €
1 off day 825 €
270 000
135 000
6,1 GIF, JPG, PNG HTML5 cannot be used
Square banner 300x250 px Topic sections 1 workday 1080 €
1 off day 540 €
270 000
135 000
4 GIF, JPG, PNG, HTML5 It is also possible to show video ads in MP4 format
Content banner 680x200 px Topic sections 1 workday 750 €
1 off day 375 €
150 000
75 000
5 GIF, JPG, PNG, HTML5 It is also possible to show video ads in MP4 format

The prices are subject to 20% VAT

NB! If the ad comes from a third party server, the code must support https protocol.
We need a backup file (gif, jpg or png) for all html5 ads, as well as those which come from a third party server.

Neti.ee targeted ad price list

Subdivisions of the catalog tree and keyword search

In NETI we can connect your banner and text ads with the subdivisions of the catalog and keywords which enable you to choose a narrow target group for your advertisement. The subdivisions and keywords are divided into ten price classes according to the average number of contacts per week.

All the price classes are given on a weekly basis and placed in the following table according to the position (subdivision or keyword search) and ad type (banner or text ad).

Subdivisions of the catalog tree

You selected the wrong option!
Category Price class Contacts Banner ad (price in € per week) Text ad (price in € per week)

The prices are subject to 20% VAT

Keyword search

When you insert the requested keywords separated by a space (e.g. phone cell phone, etc.) in the space below, you can check the number of searches for the given keywords per week, and the total number of searches and the price class.

This is error!
Keyword Searches per week Price class Contacts Banner ad (price in € per week) Text ad (price in € per week)

The prices are subject to 20% VAT

Targeted ad price list

Price class Banner ad (price in € per week) Text ad (price in € per week) Contacts
I 3 2 0 - 100
II 5 4 101 - 200
III 10 8 201 - 500
IV 20 15 501 - 1000
V 40 30 1001 - 2000
VI 80 60 2001 - 4000
VII 160 120 4001 - 7400
VIII 320 240 7401 - 18000
IX 650 480 18001 - 36000
X 1300 960 36001 - ...
The prices are subject to 20% VAT

TECNICAL REQUIREMENTS FOR HTML5 BANNERS

In order for our clicktag to work on html5 banners: all link elements must include „clicktag“ in the class name; tag script must be added before the tag.

Example:


<html>
    <head></head>
    <body>
        <a href="#" class="clicktag" target="_blank">Kliki mind!</a><br>
        <script>
            var CT=function(){var b,c,d={},a=location.hash.match(/^#(.*)/);if(a&&a[1])for(c in a=a[1].split("&"),
            a)a.hasOwnProperty(c)&&(b=a[c].match(/^([^=]*?)=(.*)$/),b.shift(),2==b.length&&(d[b[0]]=decodeURIComponent(b[1])));
            return d};Array.prototype.slice.call(document.getElementsByTagName('a')).forEach(function(el)
            {if(el.classList.contains('clicktag'))el.href=CT()['clickTag'];});
        </script>
    </body>
</html>

NB! If the ad comes from a third party server, the code must support https protocol.

External scripts must be loaded through the protocol or over https.

INCORRECT SOLUTION, which does not work with https
<script type="text/javascript" charset="utf-8" src="http://animate.adobe.com/runtime/6.0.0/edge.6.0.0.min.js"></script>

CORRECT way of adding the script:
<script type="text/javascript" charset="utf-8" src="https://animate.adobe.com/runtime/6.0.0/edge.6.0.0.min.js"></script>

Or an optimized version:
<script type="text/javascript" charset="utf-8" src="//animate.adobe.com/runtime/6.0.0/edge.6.0.0.min.js"></script>


We need a backup file (gif, jpg or png) for all html5 ads, as well as those which come from a third party server.

More about HTML5 ads

The standard size of a text ad

The text ads always have a standard size and consist of three rows:

  • Title
  • Ad text
  • Address

The colors used in the text ad design are dependent on the environment they are used in and cannot be defined separately.

The maximum length of the title is 24 characters and it is impossible to capitalize all the characters.

The maximum length of the ad text is 72 characters and it is impossible to capitalize all the characters.

The maximum length of the address is 24 characters and the choices are:
a) www.name.ee
b) www.name.ee/campaign

Choice B is applied when the URL includes a subfolder (e.g. http://www.elion.ee/arilahendus) and is not longer than 24 characters.

If it has more than 24 characters, the URL is given in the format www.nimi.ee/arila... or www.nimi...

If the address does not include a subfolder, i.e. is in the format www.name.ee/?id=1, it is displayed as www.name.ee

HTML tags cannot be used in a text ad.

The standard size of a logo in the keyword search

Measurements 70 x 70 px, max size 5 kB, .gif or .jpg format


Hot.ee/ONLINE.ee

A free e-mail environment with the biggest number of users in Estonia visited by 300,000 Internet browsers a week (TNS Emor Metrix).

You can order banner ads to hot.ee/ONLINE.ee or e-mails to the users' mailboxes. The ads can be targeted according to age and gender so that you can choose the target groups you actually need.

Price list and examples

The technical requirements and terms and conditions for ads

Tellimise tingimused

image

HOT (www.hot.ee) price list from 01.01.2011.

An advertisement order takes effect after a written confirmation from Telia AS.

Type of ad
(link to the example)
Measurements Position Price Contacts
(number of-
ad impressions)
CPM
(price per 1,000
impressions)
Header banner 600x200px Front page 1 workday 800 €
1 off day 400 €
300 000
150 000
2,7
2,7
Header banner 995x150px Topic sections 1 workday 800 €
1 off day 400 €
350 000
175 000
 
Footer banner 990x300px Included in all the pages 1 workday 960 €
1 off day 480 €
800 000
400 000
1,2
1,2
Skyscraper banner 200x600px Included in all the pages 1 workday 500 €
1 off day 250 €
300 000
150 000
1,7
1,7
Skyscraper banner 200x600px +
400x600px
displaying
Included in all the pages 1 workday 750 €
1 off day 375 €
300 000
150 000
2,5
2,5
Square banner 200x200px Included in all the pages 1 workday 250 €
1 off day 125 €
300 000
150 000
0,8
0,8
Permanent banner 200x125px Included in all the pages 1 month3200 € 45 000 000  
Permanent banner 165x165px Included in all the pages 1 month3200 € 45 000 000  
E-mail ad filter (vanus/sugu) Mailbox filtriga0,03 €
filtrita0,02 €
kuni
250 000
 
Text ad up to 150
characters
E-mail footer week500 €
1 letter0,0064 €
70 000  

The prices do not include VAT.

The terms and conditions of hot.ee/ONLINE.ee ads

Technical requirements and conditions of HOT.ee/ONLINE.ee e-mail ads:

Plain text letter: max size up to 5 kB, format: *.txt

HTML e-mails: max width 550 px, max size 10 kB, format *.html

The HTML email must meet the “HTML 4.01 Transitional“ standard and be 100% validated. Only UTF-8 character encoding and inline CSS is supported. To verify your HTML code and character encoding, visit https://validator.w3.org/.

The following tags can be used: <a>, <b>, <u>, <i>, <br>, <p>, <pre>, <span>, <div>, <center>, <font>, <img>, <map>, <area>, <table>, <thead>, <tbody>, <tfoot>, <th>, <tr>, <td>, <h1>, <h2>, <h3>, <h4>, <h5>, <strong>, <em>, <ol>, <ul>, <li>, <dd>, <dt>, <dl>, <hr>, <input>.

Please remember that in a web-based mailbox only the body of the letter is displayed and all the elements outside are cut. Therefore CSS or other similar styles cannot be placed in the HTML <head>.

CSS styles can be used but not as separate <style> blocks but as style parameters at the elements, for instance: <a href="..." style="color: red;">
JavaScript cannot be used.
Form tags cannot be used.

When creating links, the link element has to be in the format <a href="url" optional parameters> and the additional parameters (target, style, etc.) always have to stand after the href parameter. That means that the link cannot be in the format <a target="_blank" href="...">, vaid <a href="..." target="_blank"> but has to be displayed as <a href="..." target="_blank">. To avoid problems, the attributes of the elements have to be in the following order: HREF -> STYLE -> TARGET

When viewing an e-mail on the hot.ee/ONLINE.ee page, the default format is determined by the hot.ee page. This is not the same as the browser default (character size, font, colors, etc.) and if you want it to be different, you have to do it with style parameters. The default design is: font Times New Roman, character size 16 px, link color blue, text color black. If any element has to be different, a corresponding style parameter has to be added to this element. It is not enough to determine the container design, it has to be done with each element separately. It is important to know that in the mailbox, the <p> element has a different style than in the browser.

When the e-mail is designed with tables that have several TD elements (table cells), it is necessary to add an additional style to TD in the format: style="line-height: 0;"

The pictures in the mail have to be external, i.e. the picture source has to begin with http://.....

E-mail ads are sent only to the registered users of the e-café, who have agreed to receive messages like that beforehand. The customer can choose the e-mail ad subject line. The e-mail addresses are not publicized to the advertisers and the reply address of the email ad belongs to Telia Eesti AS.

The mail has to include the following note –If you do not wish to receive information or advertisements about our partners' services and products, please change the settings of your user account(www.online.ee > Settings > My email accounts and configure).

Text ad in the footer of hot.ee e-mails.

Plain text, max 100 characters in two rows. Plus a clickable URL.


Ordering ads

Contact one of our advertising consultants to order

NB! The advertising department does not manage the NETI search engine or the thematic catalog.

See the NETI ABI webpage to read more about NETI services. You can contact the NETI webmasters via webmaster@neti.ee webmaster@neti.ee


Face

Allan Aule

Advertising Project Manager
allan.aule@telia.ee
Phone: 639 7440

Face

Birgit Arus

Advertising Project Manager
birgit.arus@telia.ee
Phone: 639 7313

Face

Olesja Arts

Advertising Project Manager
olesja.arts@telia.ee
Phone: 640 2573

Face

Kaija Valk

Advertising Editor
kaija.valk@telia.ee
Phone: 640 2026